tag:blogger.com,1999:blog-26836822256508338382024-03-18T19:53:20.926-07:00Crayford & McGreevyDaniel Crayford & Paul McGreevy • Advertising CreativesDaniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.comBlogger35125tag:blogger.com,1999:blog-2683682225650833838.post-64390212081155295192007-01-25T18:50:00.000-08:002007-01-25T18:51:26.246-08:00NOTE!PLEASE GIVE THIS SITE A MINUTE TO LOAD AND CATCH ITS BREATH. THANKS.Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-52570821580326639192007-01-25T17:10:00.000-08:002007-02-07T16:12:15.140-08:00Daniel and PaulWe are a copywriter/art director team who have been working together at Lowe (NZ) for over 10 years. <br />We've been responsible for some of New Zealand's biggest advertising campaigns, twice winning NBR Advertising Campaign of the Year. Along the way we've collected a few awards.<br /> <br />We are now available for freelance work. <br /><br />If you like our ads and want more information, <br />call Daniel on 021 671 801, Paul on 021 636 022, or email daniel@danielcrayford.co.nzDaniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-39683666872208019672007-01-25T16:23:00.000-08:002007-01-29T16:48:37.905-08:00VODAFONE PXTOur proudest claim-to-fame; inventing the word 'Pxt'. <br />This billboard won some accolades too.<br /><br />(For overseas viewers of this site, the word 'Pxt' is used in New Zealand instead of 'MMS' or 'Picture Messaging')<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-IbTqoMcT5e-928bag27v_VgwR-2vUwzF6Ibk7D6VVtVD8ruI-8LVtEH3ykh7hF-AbQAleLerMIwEuOimYbsBjqoSFaoF-s3qwz4YOtLDNT4Nia9RXBGAQ0Uo25lF7lH15huYMi2qGvnO/s1600-h/PXT+billboard+6x3.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-IbTqoMcT5e-928bag27v_VgwR-2vUwzF6Ibk7D6VVtVD8ruI-8LVtEH3ykh7hF-AbQAleLerMIwEuOimYbsBjqoSFaoF-s3qwz4YOtLDNT4Nia9RXBGAQ0Uo25lF7lH15huYMi2qGvnO/s200/PXT+billboard+6x3.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5025590597039715762" /></a>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-77761718043259249252007-01-24T23:37:00.000-08:002007-02-11T16:22:14.824-08:00GENESIS ENERGY PukekoOur latest (and last) commercial for Lowe.<br /><br /><br /><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/Hw8QJWdC650"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/Hw8QJWdC650" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-16999204641884430042007-01-24T17:35:00.000-08:002007-02-01T12:19:05.564-08:00BLACK KNIGHTBlack Knight is a New Zealand institution. Four weeks after this ad aired sales had increased 104%.<br /><br /><object width="425" height="350"> <param name="movie" value="http://www.youtube.com/v/PBEk1uhpk9s"> </param> <embed src="http://www.youtube.com/v/PBEk1uhpk9s" type="application/x-shockwave-flash" width="425" height="350"> </embed> </object>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-4702565313101295082007-01-24T17:25:00.000-08:002007-01-24T17:46:14.108-08:00RECHARGERecharge is an additive that is poured into a battery to bring it back to life. We developed the brand, logo, packaging and advertising.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcSdR2RSbt3wgkZVNKp9N4Fnh-by7bmUM_9eJQzjrxIts3n1UZiMnmNOhoZt9CagegpkwXZ3AxaSdVDZIcwPW4zy0_Sdj3QVerQxZV4ASUHPBN5FiK_MfjvnJYxWuAQINZix4CZ6wsmNGY/s1600-h/recharge+a4.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcSdR2RSbt3wgkZVNKp9N4Fnh-by7bmUM_9eJQzjrxIts3n1UZiMnmNOhoZt9CagegpkwXZ3AxaSdVDZIcwPW4zy0_Sdj3QVerQxZV4ASUHPBN5FiK_MfjvnJYxWuAQINZix4CZ6wsmNGY/s200/recharge+a4.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5019320211075527698" /></a>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-18313773878202056442007-01-24T17:24:00.000-08:002007-01-25T12:25:11.189-08:00VODAFONENUDIES<br /><br />Axis finalist, Silver Effie winner, and the most complained about ad Vodafone have ever run. <br /><br /><object width="425" height="350"> <param name="movie" value="http://www.youtube.com/v/hP8oI3QxI8Y"> </param> <embed src="http://www.youtube.com/v/hP8oI3QxI8Y" type="application/x-shockwave-flash" width="425" height="350"> </embed> </object>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-35840263345232844532007-01-24T17:23:00.000-08:002007-01-25T17:19:32.868-08:00WALKER WIRELESSLarry Ellison from Oracle requested a copy of this ad to show his mates in the States how ISP advertising should be done.<br />(Vocal duties performed by Jordan Luck from The Exponents.)<br /><br /><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/aYTmbToLqPI"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/aYTmbToLqPI" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-17006602981318552882007-01-24T17:22:00.000-08:002007-01-30T18:12:35.264-08:00The morning after the Walker Wireless ad (above) launched we positioned cars around the Auckland CBD with computers embedded in the bonnets, as if thrown from a high building. Actors were hired to look up at the building above and point at supposedly smashed windows.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOs_w4NcePbqZ2dSmBLiXp6thJH7CLPhvA5vviIiLToo8p5g9KGNdrZrpGBuFgCg_iha05v1WN6uK80W_L2DOY7KA22X0Mr1IjbULaRyWAJmMyxS1yUe6dmrTkS1EafcNf102fJsZVEcXD/s1600-h/wooshcar.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOs_w4NcePbqZ2dSmBLiXp6thJH7CLPhvA5vviIiLToo8p5g9KGNdrZrpGBuFgCg_iha05v1WN6uK80W_L2DOY7KA22X0Mr1IjbULaRyWAJmMyxS1yUe6dmrTkS1EafcNf102fJsZVEcXD/s200/wooshcar.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5025613609474487826" /></a>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-28284945665378698842007-01-24T17:21:00.000-08:002007-01-24T19:55:14.759-08:00HANDY ANDYA simple (and slightly queasy) product demonstration using the glass floor of the Auckland Skytower.<br /><br /><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/tK0c8pN-vNA"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/tK0c8pN-vNA" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-64008601392221905112007-01-23T20:27:00.000-08:002007-01-24T17:13:46.821-08:00BURGER KINGThere's only one thing a bloke wants.<br /><br /><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/KyPgV1ld790"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/KyPgV1ld790" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-39761381275033159702007-01-23T16:01:00.000-08:002007-01-24T17:54:16.041-08:00MAYBELLINEOriginally conceived for the Girls Day Out, this bathroom advertising campaign invites women to tear off a strip which directed them to maybelline/mascara/freesample.co.nz<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDN1Uv8YI82dlsnH8BWAeZ3BOVJ8KSdFtoLjj9s_owWOg6s2IUKfvPLb3_12LrQKWhehzHFCrxtfteSXArdQAzybdw7Czf8UiOh3hyphenhyphenT4m5Q39TcvCSfdIYmd8gOpIspM_RFESmyGzmZ8xH/s1600-h/lashes.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDN1Uv8YI82dlsnH8BWAeZ3BOVJ8KSdFtoLjj9s_owWOg6s2IUKfvPLb3_12LrQKWhehzHFCrxtfteSXArdQAzybdw7Czf8UiOh3hyphenhyphenT4m5Q39TcvCSfdIYmd8gOpIspM_RFESmyGzmZ8xH/s200/lashes.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5023751796986246386" /></a>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-15157748727503201942007-01-23T13:27:00.000-08:002007-01-25T13:24:31.255-08:00VODAFONE Boys and girlsBOYS AND GIRLS<br /><br />45" cinema commercial. Bronze Axis winner.<br /><br /><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/-IEnL3T4XXA"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/-IEnL3T4XXA" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-30461624647084515422007-01-22T16:55:00.000-08:002007-01-29T15:13:59.643-08:00POLYNESIAN BLUENot the most creative ad in the world, but it was the right idea at the right time in the right place. <br />This ran a single billboard in downtown Apia, Samoa. The national airline had gone belly-up, and Air New Zealand was filling the demand...at a cost. <br />The locals, who make up a large proportion of the passengers were majorly pissed off. <br />By happy coincidence Poly Blue's colours were the same as the Samoan flag, so we positioned the airline as their new national carrier (it's not). It became the lead story in the Samoa Post, and the locals abandoned Air New Zealand overnight.<br /><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglPd4V8Lw3l3s2R2F-M75qaFPrfmGXiQYn6HOvLvMRfzHVaNpFjDSKYuyb0aWdjEYxAbFzkAHjCdNVYoBQGX0O25pCUOuWACmWM0_Wp0JL23VbOF5klPwd6TzDC0Fh5cGVXsPNePAtvYAJ/s1600-h/PAC6729+10x5+Billboard.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglPd4V8Lw3l3s2R2F-M75qaFPrfmGXiQYn6HOvLvMRfzHVaNpFjDSKYuyb0aWdjEYxAbFzkAHjCdNVYoBQGX0O25pCUOuWACmWM0_Wp0JL23VbOF5klPwd6TzDC0Fh5cGVXsPNePAtvYAJ/s200/PAC6729+10x5+Billboard.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5025594273531721154" /></a>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-86277945811423688762007-01-21T13:12:00.000-08:002007-01-25T13:14:05.401-08:00BURGER KING WhopperHIMALAYAS<br /><br />This ad was made for the SE Asia market and shot in a shed in Henderson.<br /><br /><object width="425" height="350"> <param name="movie" value="http://www.youtube.com/v/FXBJZxGHDKk"> </param> <embed src="http://www.youtube.com/v/FXBJZxGHDKk" type="application/x-shockwave-flash" width="425" height="350"> </embed> </object>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-84501445800841640792007-01-16T14:44:00.000-08:002007-01-25T14:47:32.473-08:00VODAFONE Old RulesThis had the Rolls Royce Owners Club absolutely spewing.<br /><br /><object width="425" height="350"> <param name="movie" value="http://www.youtube.com/v/_NkzPnA83M0"> </param> <embed src="http://www.youtube.com/v/_NkzPnA83M0" type="application/x-shockwave-flash" width="425" height="350"> </embed> </object>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-76050557141632430732007-01-13T14:08:00.000-08:002007-02-07T16:12:15.172-08:00BURGER KING ItalianA mature and contemplative piece of film-making. <br /><br /><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/inoRqV2GIuA"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/inoRqV2GIuA" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-45242023782027662212007-01-12T20:48:00.000-08:002007-01-25T12:30:51.946-08:00VODAFONE - "Music downloads"Get the song that's in your head. <br /><br /><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/7hivIvfoct8"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/7hivIvfoct8" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-33561262596799779222007-01-12T20:37:00.000-08:002007-01-25T12:37:58.742-08:00VODAFONE KiwifruitThis ad was used in a court case in 2006 to justify a defendants sexual harassment ("I was just copying the Vodafone ad"). Thankfully it didn't wash with the jury, and the gentleman in question was locked up. <br /><br /><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/_fY4NEWtiXc"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/_fY4NEWtiXc" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-68967551310277286232007-01-12T17:27:00.000-08:002007-01-25T16:48:13.300-08:00VODAFONE ShagVodafone wanted to show you could attach pictures to your txts. <br />(The bird, is of course, a shag.)<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjV0HQn3yiDk7xjDi6xMM3JMMXitEgiW4OO6k_BmqiZrWnblxBI3vDhZTlw8CQ7-4p0mpyQ8PSQROqAKYKiieGY3atYGYdqbF17H51ELMDVVtxaeHoYkf8ioW89rrIHGF85vT1XA57ZL59V/s1600-h/FAN+C+A+SHAG1.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjV0HQn3yiDk7xjDi6xMM3JMMXitEgiW4OO6k_BmqiZrWnblxBI3vDhZTlw8CQ7-4p0mpyQ8PSQROqAKYKiieGY3atYGYdqbF17H51ELMDVVtxaeHoYkf8ioW89rrIHGF85vT1XA57ZL59V/s200/FAN+C+A+SHAG1.JPG" border="0" alt=""id="BLOGGER_PHOTO_ID_5019321301997220898" /></a>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-61418366914953678452007-01-12T17:20:00.000-08:002007-01-29T16:50:49.913-08:00HONDA IntegraHow do you say 'A race car for the road' ? Here's our crack at it.<br /><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUhzDi75VHFatIdWOa8frvJwQUlFIx7VZ3dJhWmhOrildvPFEETL0fzeP3TWg5rXQBl_5D7I8jsu4F0tlf5XOkMvAkTlqBk8MCK0BcUkHujuCj8kPeyAZpZ8H2EXW0UAC5PXIQPHImOwBo/s1600-h/honda-typeR.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUhzDi75VHFatIdWOa8frvJwQUlFIx7VZ3dJhWmhOrildvPFEETL0fzeP3TWg5rXQBl_5D7I8jsu4F0tlf5XOkMvAkTlqBk8MCK0BcUkHujuCj8kPeyAZpZ8H2EXW0UAC5PXIQPHImOwBo/s200/honda-typeR.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5025612935164622338" /></a>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-21267448067222395262007-01-12T16:47:00.000-08:002007-01-29T15:16:48.512-08:00VODAFONE WarriorsNAB (Newspaper Advertising Bureau) Finalist for News Print Ad of the Year 2006.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwb7TQZkkDRIDQvLJGdKrx5ePTw67EbVzyzTRRhWF3qYR44rhSP_rWxPWbp9d0VGi-gaXt149LTFM60MPiThJ6Ac8IbruL7TRuyyeYNp4GzwabjN6T3AUvtQBl1T_BStOU96a50_RjnD4O/s1600-h/try.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwb7TQZkkDRIDQvLJGdKrx5ePTw67EbVzyzTRRhWF3qYR44rhSP_rWxPWbp9d0VGi-gaXt149LTFM60MPiThJ6Ac8IbruL7TRuyyeYNp4GzwabjN6T3AUvtQBl1T_BStOU96a50_RjnD4O/s200/try.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5025595300028904914" /></a>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-65651713247657540242007-01-12T15:37:00.000-08:002007-01-29T15:19:05.939-08:00<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9-pS9XxJepmO4diM9FEbZJ2jKtvIqOAMxrf5JY94RNkVRVdMuxO2MSCoGi7E50RD99x3ltpxbd0B-uApNJcZoJh4-w4CD-1SIK9mSUW5pA_zdWGWLE2EPyg472zuMGFfeZIm1d_LHXF2t/s1600-h/kick.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9-pS9XxJepmO4diM9FEbZJ2jKtvIqOAMxrf5JY94RNkVRVdMuxO2MSCoGi7E50RD99x3ltpxbd0B-uApNJcZoJh4-w4CD-1SIK9mSUW5pA_zdWGWLE2EPyg472zuMGFfeZIm1d_LHXF2t/s200/kick.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5025595952863933922" /></a>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-105819986097661602007-01-12T15:24:00.000-08:002007-01-25T16:18:16.585-08:00VODAFONE Txt LaunchHere's a couple of spots from 1999. Hard to believe that no one had ever heard of txt messaging prior to these ads. At the time we thought it was a novelty service that would never amount to anything. Oops.<br /><br /><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/GrNMrCFzGzI"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/GrNMrCFzGzI" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0tag:blogger.com,1999:blog-2683682225650833838.post-22964772165811846202007-01-10T14:19:00.000-08:002007-01-10T14:24:19.662-08:00<object width="425" height="350"> <param name="movie" value="http://www.youtube.com/v/2Ituqv-h7Z4"> </param> <embed src="http://www.youtube.com/v/2Ituqv-h7Z4" type="application/x-shockwave-flash" width="425" height="350"> </embed> </object>Daniel & Paulhttp://www.blogger.com/profile/02100081843073013254noreply@blogger.com0